Solar Bright
$20 AU
593%
$64,000
The Problem
In June 2021, a startup called Solar Bright launched with a big goal: to make a difference in sustainability. They had a great product, but not many people knew about the benefits and accessibility of solar technology. Like many new ideas, Solar Bright's product was something most people hadn't seen before. It was hard for them to understand why this product was special and why they should buy it. Solar Bright needed help to tell their story, show people why their product was important and grow their sales.
Our Approach
That 's where Nexus Nurture stepped in. We knew we had to get creative to help Solar Bright. First, we worked on making the brand message clearer and more appealing. Then, we managed their ad accounts with smart strategies.
Top of the Funnel (TOF): We started by creating ads that blended in naturally on social media but still stood out. These ads needed to make people curious and interested in Solar Bright. We got stories about Solar Bright from their past customers and used these stories as ads. When we put these ads online, they became super popular. People liked, commented, and shared a lot, showing they were interested. And the best part? We got new customers for Solar Bright at a cost of less than $30 each.
Bottom of the Funnel (BOF): For the next step, our goal was to make people trust and like the Solar Bright brand. We did this by focusing on ads that told the story of the founders and the mission behind Solar Bright. By humanizing the issue of energy sustainability, we highlighted the efforts of a married couple from Melbourne, showcasing their dedication to a brighter, eco-friendly future. This made people feel more connected and adopting Solar Bright's innovative product.
Result
Our strategy worked wonders! In just the first three months, we helped Solar Bright grow their revenue by an incredible 593%! They leveraged the sales to help acquire $64 Thousand from investors during Series A. By September 2022, Solar Bright was doing so well that they increased their production and started selling their product in other countries.
Here’s what we achieved:
★ An average cost of only $20 to get a new customer.
★ A huge jump in revenue in just three months.
★ Helped Solar Bright get $64 Thousand from investors.
In the end, our approach with creative strategy and media buying helped turn Solar Bright into a successful and well-known sustainability brand, showing the world how a great idea, with the right help, can make a big difference.
